ボートレースを、もっと身近に、もっと楽しく。 News Releases

What Is the Answer That Instructor 'Uika' Has Reached to Nurture Professionals? Boat Race 2026 CM Series 'From Zero to Pro: The Story of Coach Machida' Episode 9 'Instructor Uika's Decision'

The BOATRACE Promotion Foundation will launch nationwide the ninth episode, 'Instructor Uika's Decis… · 2026-09-01

Momotaro and Friends' Next Destination: 6 Boat Race Venues!? "Momotetsu Boat Race: A Splashy Festival" Begins

The Boat Racing Promotion Association (Minato Ward, Tokyo) will launch a year-long web promotion tit… · 2026-06-29

Problem Child "Kanata" Takes His First Step Towards Becoming a Champion!? BOAT RACE 2026 CM Series "From Zero to Pro: The Machida Instructor Story" Episode 7 "Kanata's Growth"

The BOATRACE Promotion Association (Minato-ku, Tokyo) will release the 7th episode, "Kanata's Growth… · 2026-07-01

Sendai Station to Host "Boat Racer Experience Event"! A 4-Day Event to Experience the Career Path of a Professional Athlete with an Average Annual Income of ¥20 Million ~ Starting July 2 (Thu) to Coincide with the 142nd Boat Racer Recruitment ~

The BOATRACE Promotion Association (Minato-ku, Tokyo) will hold a "Boat Racer Experience Booth" from… · 2026-07-02

Easy Operation Even for Beginners! New Service "BOATRACE Simple Betting Site" Opens on July 7 (Tue)

The BOATRACE Association will open a new web service, the "BOATRACE Simple Betting Site," on July 7,… · 2026-07-07

Problem Child 'Kanata' and Honor Student 'Seira' Already Sparking a Clash!? BOAT RACE 2026 CM Series 'From Zero to Pro: Instructor Machida's Story' Episode 4 'Motivation of the Trainees'

BOAT RACE Promotion Association will release Episode 4 of the 2026 CM series featuring Keita Machida… · 2026-04-01

Boat Racing's Carbon Neutral Response - Sequential Introduction of Eco-Friendly '30% Ethanol Blended Gasoline' to All Venues

As part of its carbon-neutral initiatives, Boat Racing will sequentially introduce 'E30 Gasoline' fo… · 2026-03-30

Street Fighter, the Pinnacle of Fighting Games, × BOATRACE, the Martial Art on Water: 'BOATRACE FIGHTER' Campaign Live Across 9 Races

The Japan Boat Racing Association (Tokyo) has launched 'BOATRACE FIGHTER,' a web promotion collabora… · 2026-06-17

Problem Child “Kanata” and Honor Student “Seira” Already Striking Sparks!? Boat Race 2026 CM Series: “From Zero to Pro: The Instructor Machida Story” Episode 4: “The Trainees’ Ambition”

The BOAT RACE Promotion Association is releasing the fourth episode of its 2026 CM series, featuring… · 2026-04-01

Boat Race Carbon Neutral Initiatives: Sequential Introduction of Environmentally Friendly "30% Ethanol-Blended Gasoline" at All Venues

As part of its carbon neutrality efforts, the Boat Race industry is transitioning to "E30 gasoline" … · 2026-03-30

Announcement of Broadcast Content for the Second Half of April for BS TV Tokyo's 'Zenryoku YELL! Boat Race Spirits'

The broadcast schedule for the second half of April for BS TV Tokyo's 'Zenryoku YELL! Boat Race Spir… · 2026-04-10

Boat Racing's Carbon Neutral Response - Sequential Introduction of Eco-Friendly '30% Ethanol Blended Gasoline' to All Venues

As part of its carbon-neutral initiatives, Boat Racing will sequentially introduce 'E30 Gasoline' fo… · 2026-03-30

Announcement of Broadcast Content for BS TV Tokyo's 'Zenryoku YELL! Boat Race Spirits' (First Half of April)

The BOAT RACE Promotion Association announces the broadcast schedule and content for the first half … · 2026-03-29

Announcement of Broadcast Content for BS TV Tokyo's 'Zenryoku YELL! Boat Race Spirits' (First Half of April)

The BOAT RACE Promotion Association announces the broadcast schedule and content for the first half … · 2026-03-29

New Season Regular Programs "ABEMA BOATRACE COLORS" "Tokimeki Fanfare SECOND" and "Naminori SPLASH CAFE Store No. 2"

The BOATRACE Promotion Association will begin broadcasting two new regular programs on ABEMA on Apri… · 2026-03-28

New Season Regular Programs "ABEMA BOATRACE COLORS" "Tokimeki Fanfare SECOND" and "Naminori SPLASH CAFE Store No. 2"

The BOATRACE Promotion Association will begin broadcasting two new regular programs on ABEMA on Apri… · 2026-03-28

FY2025 Boat Race Sales and User Numbers

The BOATRACE Promotion Association announced increased sales and user numbers for Boat Race in fisca… · 2026-04-01

Legendary Fighting Game 'Street Fighter' x 'The Martial Art on Water' BOATRACE Announce 'BOATRACE FIGHTER' Campaign Across 9 Races

The BOATRACE Promotion Association is holding a year-long 'BOATRACE FIGHTER' web promotion in collab… · 2026-05-20

BOAT RACE Sponsors the 35th YOSAKOI Soran Festival! Booth Exhibition at Odori Park West 6 Stage

The BOATRACE Promotion Association will sponsor the 35th YOSAKOI Soran Festival from June 10 to 14, … · 2026-06-02

BOATRACE to Further Energize Circuits and Award Ceremonies! First Title Sponsorship for Japan's Top Motorsport "SUPER FORMULA Rd.8 Tohoku Tournament"

The BOATRACE Promotion Foundation will be the title sponsor for the first time at the Rd.8 Tohoku To… · 2026-06-12

Announcement of Broadcast Content for BS TV Tokyo's 'Zenryoku YELL! Boat Race Spirits' (First Half of June)

Former Japan national volleyball team member Maiko Kano will appear as a guest on the June 14th broa… · 2026-05-29

A Veteran Instructor's Harsh Judgment. What Will the Rookie Instructor 'Machida' Do? Boat Race 2026 CM Series 'From Zero to Pro: The Story of Instructor Machida' Episode 6: 'Instructor Machida's Passion'

The BOATRACE Promotion Association will release Episode 6 of the 2026 CM series, 'From Zero to Pro: … · 2026-06-01

BS TV Tokyo's "Zenryoku YELL! Boat Race Spirits" Announces June Programming

BS TV Tokyo's "Zenryoku YELL! Boat Race Spirits," airing every Sunday from 4:00 PM to 4:54 PM, has a… · 2026-06-12

Yuji Nitta (Mie Branch) Certified as the 16th 'Golden Racer'!

Boat racer Yuji Nitta has been certified as the 16th 'Golden Racer' after meeting criteria including… · 2026-06-05

BS TV Tokyo "Zenryoku YELL! Boat Race Spirits" Announcement of Broadcast Content for Late May

BS TV Tokyo's program "Zenryoku YELL! Boat Race Spirits" has announced its broadcast content for the… · 2026-05-11

Rakuten Eagles Host "Tohoku Series" with Special BOAT RACE Booths at All Games!

The BOAT RACE Promotion Association will set up special booths at all Rakuten Eagles "Tohoku Series"… · 2026-05-08

BOAT RACE VR Splash Battle to be Exhibited at "Tohoku Rakuten Golden Eagles School Viewing Program"!

The BOAT RACE Promotion Association will exhibit the experiential VR attraction "BOAT RACE VR Splash… · 2026-05-08

What did rookie instructor "Machida" say to problem child "Kanata"...? Boat Race 2026 CM Series "Zero to Pro: The Story of Instructor Machida" Episode 5 "Aspiration to be a Pro"

The BOATRACE Promotion Association will release Episode 5 "Aspiration to be a Pro" of the 2026 Boat … · 2026-05-01

Boat Race VR Experience at Tokyo Tower! New Name "BOATRACE VR ARENA in TOKYO TOWER" to Open on Thursday, May 7, 2026

The BOATRACE Promotion Association will continue operating its popular VR attraction, "BOATRACE VR S… · 2026-04-27

Okinawa's Largest Sea Festival "Naha Hari" Sponsored Again This Year! PR Booth Full of Collaboration Projects with B.LEAGUE Ryukyu Golden Kings! May 3 (Sun) - May 5 (Tue/Holiday), 2026

The BOATRACE Promotion Association will sponsor the 52nd Naha Hari festival in Okinawa from May 3-5,… · 2026-04-27

Okinawa's Largest Sea Festival "Naha Hari" Sponsored Again This Year! PR Booth Full of Collaboration Projects with B.LEAGUE Ryukyu Golden Kings! May 3 (Sun) - May 5 (Tue/Holiday), 2026

The BOATRACE Promotion Association will sponsor the 52nd Naha Hari festival in Okinawa from May 3-5,… · 2026-04-27

BS TV Tokyo "Zenryoku YELL! Boat Race Spirits" Broadcast Schedule for Early May

The BOATRACE Promotion Association has announced the early May broadcast content for "Zenryoku YELL!… · 2026-04-24

Problem Child 'Kanata' and Model Student 'Seira' Already Sparking Fireworks!? BOAT RACE 2026 CM Series 'From Zero to Pro: The Machida Instructor Story' Episode 4: 'Trainees' Motivation' Episode

The 4th episode of the new BOAT RACE CM series is released, depicting the rivalry among trainees and… · 2026-04-01

Boat Race's Carbon Neutral Initiative: Sequential Introduction of "Gasoline with 30% Ethanol Blend" (E30 Gasoline) at All Venues with Consideration for the Global Environment

The Boat Race industry is sequentially introducing E30 gasoline at all venues as part of its carbon-… · 2026-03-30

Problem Child 'Kanata' and Honor Student 'Seira' Already Sparking a Clash!? BOAT RACE 2026 CM Series 'From Zero to Pro: Instructor Machida's Story' Episode 4 'Motivation of the Trainees'

BOAT RACE Promotion Association will release Episode 4 of the 2026 CM series featuring Keita Machida… · 2026-04-01

FY2025 Boat Race Sales and User Numbers

The BOATRACE Promotion Association announced increased sales and user numbers for Boat Race in fisca… · 2026-04-01

BS TV Tokyo "Zenryoku YELL! Boat Race Spirits" Announcement of Broadcast Content for Late May

BS TV Tokyo's program "Zenryoku YELL! Boat Race Spirits" has announced its broadcast content for the… · 2026-05-11

Rakuten Eagles Host "Tohoku Series" with Special BOAT RACE Booths at All Games!

The BOAT RACE Promotion Association will set up special booths at all Rakuten Eagles "Tohoku Series"… · 2026-05-08

What did rookie instructor "Machida" say to problem child "Kanata"...? Boat Race 2026 CM Series "Zero to Pro: The Story of Instructor Machida" Episode 5 "Aspiration to be a Pro"

The BOATRACE Promotion Association will release Episode 5 "Aspiration to be a Pro" of the 2026 Boat … · 2026-05-01

Boat Race VR Experience at Tokyo Tower! New Name "BOATRACE VR ARENA in TOKYO TOWER" to Open on Thursday, May 7, 2026

The BOATRACE Promotion Association will continue operating its popular VR attraction, "BOATRACE VR S… · 2026-04-27

Okinawa's Largest Sea Festival "Naha Hari" Sponsored Again This Year! PR Booth Full of Collaboration Projects with B.LEAGUE Ryukyu Golden Kings! May 3 (Sun) - May 5 (Tue/Holiday), 2026

The BOATRACE Promotion Association will sponsor the 52nd Naha Hari festival in Okinawa from May 3-5,… · 2026-04-27

BS TV Tokyo "Zenryoku YELL! Boat Race Spirits" Broadcast Schedule for Early May

The BOATRACE Promotion Association has announced the early May broadcast content for "Zenryoku YELL!… · 2026-04-24

BOAT RACE VR Splash Battle to be Exhibited at "Tohoku Rakuten Golden Eagles School Viewing Program"!

The BOAT RACE Promotion Association will exhibit the experiential VR attraction "BOAT RACE VR Splash… · 2026-05-08