【September 1 is Disaster Prevention Day】Over Half Lack Confidence in Disaster Preparedness; Only About 20% Know Evacuation Sites and Routes — Survey of 6,494 People 【Outsourced First-Party Data Surveys Effective for SEO & AIO Era】

MediaSeek Inc. operates 'Iconit,' a QR/barcode reader app with over 36 million cumulative downloads, where it runs 'Iconit Research'—a daily survey platform for app users.

With changes in search results and the rise of generative AI, credibility has become more important than ever. This has increased attention on 'first-party data'—data collected directly by a company, not from third-party summaries or speculation. This includes survey results, user behavior data, and verification data.

First-party data enhances the persuasiveness of articles, press releases, and sales materials. It serves as a credible reference that supports SEO differentiation and is increasingly cited in AIO/LLMO (AI-optimized) content.

Iconit Research offers outsourced survey services for companies and organizations, supporting everything from questionnaire design to data collection, analysis, and reporting.

This press release announces the results of a survey on 'disaster preparedness awareness' conducted among 6,494 respondents.

Survey Outsourcing Service Overview

Data Collection Method: In-app surveys via the Iconit app

Speed of Collection: Up to approximately 10,000 responses per day

Target Audience: Iconit app users (demographic targeting available depending on the project)

Question Types: Single-choice, multiple-choice, etc.

Deliverables: Raw data, simple tabulations, cross-tabulations, graphs, etc. (customizable)

Use Case Examples: New product concept testing, A/B testing of ad copy, price perception surveys, purchase behavior analysis, brand recall surveys, content creation for articles and TV programs, etc.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, white papers, and sales materials using first-party data, we offer full support from questionnaire design to data collection, analysis, and reporting.

For more details on Iconit Research and the outsourcing process, visit:

https://www.iconit.jp/iconit-research/

Key Survey Findings

54.2% of respondents selected 'not very prepared,' 'not at all prepared,' or 'don't know what to prepare.' Only 2.1% feel 'fully prepared.'

Top disaster preparedness items kept at home: 'flashlights/lanterns' and 'drinking water,' both at 51.9%. The biggest concern: 'prolonged power outages or water shortages' at 54.2%.

Only 19.0% know both their evacuation site and route. The most common source of disaster information: 'smartphone emergency alerts' at 49.9%.

(Note: Percentages may not total 100% due to rounding.)

▼ Purchase the dataset on note:

https://note.com/iconitresearch/n/nad492a5a487d

※ For inquiries about respondent demographics and other data, please contact info@iconit.jp.

Survey Results

Question 1: Do you usually prepare for disasters?

Not very prepared: 34.6%

Have basic preparations: 27.7%

Somewhat prepared: 16.0%

Not at all prepared: 12.3%

Don't know what to prepare: 7.3%

Fully prepared: 2.1%

Question 2: Do you have any disaster preparedness supplies at home? (Multiple choices allowed)

Flashlights/Lanterns

Drinking Water

Mobile Power Banks/Batteries

Emergency/Preserved Food

Portable Stove/Gas Canisters

Portable Radio

First Aid Supplies/Medications

Cash

Portable Toilet

Disaster Backpack/Evacuation Kit

Cold-Weather Gear/Towels/Change of Clothes

None

Other

Question 3: Are you aware of evacuation sites and routes near your home?

Vaguely aware

Know both evacuation site and route

Know evacuation site but not route

Not aware at all

Have checked before but don't remember well

Don't know how to confirm evacuation site

Question 4: In the event of a disaster, from which sources would you primarily seek information? (Multiple choices allowed)

Smartphone emergency alerts

Television

News websites/news apps

Radio

Municipal disaster alert emails/disaster apps

No specific plan

Contact from family or friends

SNS (Social Networking Services)

Disaster administrative radio

Other

Question 5: What specifically concerns you about disaster preparedness? (Multiple choices allowed)

Prolonged power or water outages

Shortage of water and food

Smartphone becoming unusable

Unable to contact family

Uncertain whether to stay home or evacuate

Uncertain if disaster supplies are sufficient

Unclear when to evacuate

Safety of reaching evacuation site

Evacuating with children, elderly, or pets

No particular concerns

Other

For Those Needing Detailed Survey Results (Raw Data for Sale)

The raw dataset from all 6,494 respondents is immediately available for purchase on note. Use this 'first-party data' to enhance the credibility of your business communications.

Use Cases: Article creation, social media posts, sales material support, etc.

Purchase Process: Review the free article section at the URL below, then proceed to purchase. After purchase, download the CSV file from the paid article section.

▼ Purchase on note:

https://note.com/iconitresearch/n/nad492a5a487d

※ For inquiries about respondent demographics and other data, please contact info@iconit.jp.

Outsourcing Survey Services

Iconit Research offers outsourced survey services for companies and organizations seeking quick responses via in-app surveys. The service can collect up to around 10,000 responses per day.

For businesses aiming to strengthen content credibility through first-party data, we support the entire process—from questionnaire design to data collection, analysis, and reporting.

Learn more about Iconit Research and the outsourcing process here: https://www.iconit.jp/iconit-research/

Survey Overview

Method: Conducted via the QR/Barcode Reader 'Iconit' app's survey corner

Date: August 14, 2026

Valid Respondents: 6,494

Note: Figures in tables, graphs, and text are rounded to the first or second decimal place.

Source: Iconit Research Survey

About the QR/Barcode Reader 'Iconit'

A popular app with over 36 million cumulative downloads. Features Camreader, an in-house developed barcode reader engine, providing fast and accurate scanning. Also used by 'point-hunting' users due to integration with multiple point services like Rakuten Points.

About Iconit Research

A daily survey research platform targeting Iconit app users. Capable of quickly collecting around 10,000 responses per day.

For businesses aiming to strengthen the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials using first-party data, we offer full support from questionnaire design to data collection, analysis, and reporting.