SBI MUSIC CIRCUS HOKKAIDO Receives Official Endorsement from Hokkaido and Sapporo City

SBI MUSIC CIRCUS Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Gakuyo Otsuki; hereinafter "the Company") announces that the large-scale music festival "SBI MUSIC CIRCUS HOKKAIDO," to be held on Saturday, September 26, 2026, at Daiwa House PREMIST DOME, has officially received endorsement from both Hokkaido Prefecture and Sapporo City.

"SBI MUSIC CIRCUS" has been organized as an event that delivers immersive experiences by integrating music with various forms of entertainment.

This time, "SBI MUSIC CIRCUS HOKKAIDO" aims to attract a large number of visitors from both within Japan and abroad, while widely promoting the appeal of Hokkaido and Sapporo through the event, creating new opportunities for regional vibrancy and expanding visitor exchange.

Under these initiatives, the Company is honored to announce that official support has been granted by both Hokkaido Prefecture and Sapporo City.

The Company intends for "SBI MUSIC CIRCUS HOKKAIDO" to go beyond being just a music event—by using music and entertainment as catalysts, it aims to encourage more people to visit Hokkaido and Sapporo, experiencing firsthand the region’s culture, tourism, cuisine, and other unique attractions.

Going forward, the Company will work together with local residents and stakeholders to create new excitement in Hokkaido and Sapporo, aiming to establish this event as a flagship entertainment experience representing Hokkaido, growing sustainably over time.

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Event Overview

Name

SBI MUSIC CIRCUS HOKKAIDO - DAYBREAK -

SBI MUSIC CIRCUS HOKKAIDO - AFTER DARK -

Venue

Daiwa House PREMIST DOME

Address

1 Ban'chi, Yagiyama, Toyohira-ku, Sapporo-shi, Hokkaido 062-0045

Date

Saturday, September 26, 2026

Time

DAYBREAK: Doors Open 13:00 / Start 14:00 / End 21:00

AFTER DARK: Doors Open 21:30 / Start 21:45 / End 06:00 next day

Admission Fees

[DAYBREAK]

・VVIP: ¥29,800

・GA: ¥13,800

・Reserved Stand Seats (Arena Floor): ¥7,700

[AFTER DARK]

・PGA: ¥14,800

・GA: ¥7,500

Organizer

SBI MUSIC CIRCUS Co., Ltd.

Event Website

https://sbimusiccircus.co.jp/sbimusiccircus/hokkaido

Company Overview

Company Name

SBI MUSIC CIRCUS Co., Ltd.

Headquarters Address

1-6-1 Izumi Garden Tower, Roppongi, Minato-ku, Tokyo

Representative

President and CEO Gakuyo Otsuki

Business Activities

・Organization of the music festival "SBI MUSIC CIRCUS"

・Organization of the fireworks festival "SBI Maihanabi"

・Planning and operation of various events

Website

https://sbimusiccircus.co.jp/

Contact

Public Relations, SBI MUSIC CIRCUS Co., Ltd.

Email: pr_sbimc@sbimusiccircus.co.jp

Tel: 03-6850-7891

SNS

・SBI MUSIC CIRCUS

X: https://x.com/MUSIC_CIRCUS

Instagram: https://www.instagram.com/music_circus/

TikTok: https://www.tiktok.com/@musiccircus

YouTube: https://www.youtube.com/c/MUSICCIRCUS_channel

Facebook: https://www.facebook.com/sbimcoficial/

・SBI Maihanabi

X: https://x.com/sbimaihanabi

Instagram: https://www.instagram.com/sbimaihanabi

・Corporate-wide

Instagram: https://www.instagram.com/sbimc_official/

X: https://x.com/sbimc_official

SBI MUSIC CIRCUS Co., Ltd. operates under the mission of "Delivering Smiles Worldwide Through the Power of Entertainment," organizing Japan's largest music festivals such as "SBI MUSIC CIRCUS" and Kansai's largest fireworks festival "SBI Maihanabi."

Over the past decade, the company has hosted events attracting over 685,000 attendees cumulatively, with participation from more than 1,200 artists from Japan and abroad. Beyond simple event management, the company handles planning, production, and operations end-to-end, creating one-of-a-kind, electrifying experiences.

Traditional regional revitalization and cultural revival have focused on physical infrastructure. However, with a content-driven event like "SBI MUSIC CIRCUS," it becomes possible to draw people from around the world directly into local communities, fostering repeat visitors. By blending music, fireworks, food, fashion, and nature into rich experiential offerings, the company generates economic value from experiences—contributing to sustainable regional economic circulation and growth.