Tokyo Soir Launches Second Collection of Black Formal Wear, Nearly Sold Out Within Two Weeks of First Release

Tokyo Soir Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Junichi Koizumi) will begin EC-exclusive sales of the second collaboration project with stylist Toshie Kurihara, 'Avenue du KIKI,' on September 6, 2026 (Sunday), via its official e-commerce site, 'Tokyo Soir Online Store.'

The first collection, released in 2025, received high acclaim, nearly selling out within two weeks of launch and surpassing cumulative sales of 200 sets. Due to strong demand for versatile wear, the second collection will focus on individual items such as jackets, blouses, and skirts.

[Social Background]

Underlying this is the 'diversification of formal culture.'

A Tokyo Soir survey found that 64% of respondents indicated they consider re-wearing purchased formal wear for other occasions.※

The most common occasion cited was 'children’s or grandchildren’s graduation and entrance ceremonies.'

This reflects a growing sentiment that 'black formal wear purchased for mourning should not be limited to funerals only.'

In such formal settings, demand is expanding for personal expression, reusability, and versatility beyond traditional rules and etiquette.

※Survey method: Internet survey conducted in October 2025, N=2,384

[First Collection Sales Performance]

・The pantsuit nearly sold out within about two weeks of release, underwent three restocks, and sold over 200 units cumulatively.

・The cape nearly sold out within about one month of release.

Customers shared feedback such as 'I want to wear it to graduation ceremonies,' 'I’d like to pair it with my existing wardrobe,' and 'I want to use it for theater visits,' indicating strong interest in wearing the pieces beyond mourning occasions.

[Customer Reviews – First Collection]

<Pantsuit>

・I'm tall, but the sleeve length, skirt length, and pants length were all perfect. I can also pair it with my existing jacket, so it offers great versatility.

・It was a stylish pantsuit for graduation ceremonies. I wish there was a matching jacket.

<Cape>

・The cape’s length was perfect with my existing dress, allowing me to create a formal look I’m truly satisfied with.

・I purchased the cape as outerwear for theater visits. I kept it with me instead of checking it, and it didn’t wrinkle. I could easily put it back on when leaving. Despite the cold winter days, I didn’t feel cold at all—I’m very pleased.

[Expanding Individual Items Based on First Collection Feedback]

For the second collection, we planned individual items around the theme: 'From formal wear that completes an outfit in one piece, to formal wear that can be enjoyed by pairing with existing clothing.'

Toshie Kurihara is a stylist with years of experience primarily in women’s magazines. As a stylist for freelance announcer Eriko Nakamura, she proposes elegant styles rooted in Parisian and European lifestyles.

'Avenue du KIKI' is an official e-commerce site centered around Eriko Nakamura, based in Paris, France, offering items selected by trusted friends and staff.

Combining 'Tokyo Soir’s expertise in formal wear technology' with 'Toshie Kurihara’s modern elegance,' this collaboration introduces new styling possibilities not seen in traditional black formal wear.

[Comment from Toshie Kurihara]

Whenever I think of Eriko Nakamura, ideas naturally come to mind.

I aim to create sophisticated black formal wear for adults that beautifully enhances 'special days'—from weddings and funerals to theater visits and parties—valuing couture-like details and modern fashion sensibility.

From fabric selection to fine silhouette details, we carefully crafted the 2026 autumn-winter collection with Tokyo Soir. A new 'elegant black' has been born.

[Future Plans]

The first and second collections have focused on autumn-winter seasons, but the upcoming third collection will feature spring-summer product planning.

Moving forward, we will continue to deliver products that combine Tokyo Soir’s technical expertise with Toshie Kurihara’s sensibility, meeting customers’ desire for elegant attire regardless of season.

Tokyo Soir believes black formal wear should not be 'clothing for just one day,' but rather garments to be enjoyed across various life moments. We will continue to propose black formal wear that allows for enjoyable coordination with different seasons and occasions.

[Product Overview]

Coat

Available sizes: M, L (2 sizes total)

Price: ¥94,600 (tax included)

Jacket

Available sizes: 9–15 (4 sizes total)

Price: ¥64,900 (tax included)

Dress

Available sizes: 9–15 (4 sizes total)

Price: ¥80,300 (tax included)

Blouse

Available sizes: 9–13 (3 sizes total)

Price: ¥42,900 (tax included)

Skirt

Available sizes: 9–13 (3 sizes total)

Price: ¥39,600 (tax included)

Bag

Price: ¥41,800 (tax included)

Release date: September 6, 2026 (Sunday), 10:00 AM onwards

Sales location: Tokyo Soir Online Store

Special feature page URL: https://formal-message.com/shop/pages/avekiki.aspx

[Black Day Campaign on September 6]

Period: September 1 (Tuesday) to September 6 (Sunday), 2026

Customers who pre-order eligible products during the campaign period: 5% points awarded

Customers who purchase products from the online store during the period: Receive a novelty gift