Sucrey Co., Ltd. (President: Ryoichi Sakamoto, Head Office: Minato-ku, Tokyo) will launch the limited-time product 'Butler Selection (Sweet Potato)' from Butter Butler starting Tuesday, September 1, 2026.
A curated assortment offering an early taste of seasonal flavors
The 'Butler Selection (Sweet Potato)' includes the brand's top-selling 'Butter Financier,' the crisp 'Butter Galette,' and the upcoming new release 'Butter & Sweet Potato Financier.'
The 'Butter & Sweet Potato Financier' is crafted by kneading organic Anno sweet potatoes from the Gotō Islands in Nagasaki Prefecture and butter made from New Zealand fresh milk into the batter and baking to perfection. Enjoy the rich aroma of butter and the deep, comforting sweetness of Anno sweet potatoes—a seasonal pairing that gently heralds the arrival of autumn. Warming the cake before eating enhances both its fragrance and sweetness.
This set is ideal as a gift for business occasions or casual gatherings. Savor this limited-time seasonal delight from Butter Butler. (Note: 86% of the butter used is sourced from New Zealand)
【Product Name】 Butler Selection (Sweet Potato)
【Price】 22 pieces, 5,400 yen (tax included)
Butter Financier: 7 pieces Butter & Sweet Potato Financier: 7 pieces Butter Galette: 8 pieces
【Sales Locations】 Regular Stores: NEWoMan Shinjuku, Lumine Shinjuku, Ekiute Edition Shibuya, Tokyo Gift Palette, Ekiute Omiya Event Stores: Haneda Airport Terminal 2 Smile Tokyo, EXPASA Ebina (downhill, etc.)
※Sales availability varies by store. Please contact individual stores for details.
※This is a limited-time product; sales will end once stock is depleted.
◆For Media Professionals
High-resolution images, product logos, and other media assets are available for editorial use.
If you require product samples for articles or program recordings, please contact us. We also welcome inquiries at the planning stage.
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◆A Decade of Gratitude from Butter Butler
On April 15, 2016, Butter Butler—the butter-centric sweets brand—opened its first store at NEWoMan Shinjuku. Thanks to your continued support, we are proud to celebrate our 10th anniversary this year, marking a significant milestone.
2026 will be the 'Butter Butler Year.'
Throughout the year, we will roll out a series of gratitude-driven campaigns and special events for our customers.
◆Featured Butter Butler Products
Butter Financier
Awarded 1st place in the 'Praised Gift' category at the NEWoMan SHINJUKU Omise Gourmet Election held from March 5 to April 30, 2026.
Made with European fermented butter and French Guérande salt.
Crispy on the outside, infused with maple syrup and moist on the inside.
4 pieces: 1,080 yen (tax included) 6 pieces: 1,620 yen (tax included) 8 pieces: 2,160 yen (tax included) 12 pieces: 3,240 yen (tax included)
Butter Galette
A traditional French pastry made with French fermented butter and Guérande salt.
Known for its crisp, melt-in-your-mouth texture.
9 pieces: 972 yen (tax included)
Butler Selection 10th Anniversary Limited Edition Packaging
The 'Butler Selection' combines the 'Butter Financier,' winner of the inaugural 'JR East Japan Souvenir Grand Prix,' and the irresistibly crisp 'Butter Galette.' A special limited-edition package featuring a commemorative logo for the 10th anniversary is now available.
16 pieces: 3,240 yen (tax included)
Contents: 8 Butter Financiers, 8 Butter Galettes
◆About Butter Butler
'Your Excellency. This is a confection where butter takes center stage.'
Butter Butler is a dessert brand where butter—carefully selected from around the world—is the star. While butter typically plays a supporting role in Western confections, enhancing richness, aroma, and texture, here we place it front and center.
We invite you to savor our patissier's proudest creations.
〈Website〉 https://sucreyshopping.jp/butterbutler
〈X〉 https://x.com/butterbutlerjp
〈Instagram〉 https://www.instagram.com/butterbutler_official/
〈Facebook〉 https://www.facebook.com/butterbutler.jp/
◆Store Information
・NEWoMan Shinjuku
Address: 4-1-6 Shinjuku, Shinjuku-ku, Tokyo (2F, NEWoMan SHINJUKU, inside JR Shinjuku Station)
・Lumine Shinjuku
Address: 1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo (B2, Lumine Shinjuku, LUMINE1)
・Ekiute Edition Shibuya
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo (1F, Shibuya Scramble Square)
・Tokyo Gift Palette
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo (Yaesu North Exit, inside JR Tokyo Station)
・Ekiute Omiya
Address: 630 Nishiki-cho, Ōmiya-ku, Saitama City (Inside Central Ticket Gate, JR Ōmiya Station)
・Fukuoka Airport International Departure Gate Store
Address: 739 Aoki, Higashi-ku, Fukuoka
3F Departure Lounge, Fukuoka Airport International Terminal Building
◆Company Overview
＜Sucrey Co., Ltd.＞
Established: December 15, 2011
Head Office: 1-2-7 Kita-Aoyama, Minato-ku, Tokyo
Brands: Tokyo Milk Cheese Factory, The Maple Mania, Tsukiji Chitose, Coquelicot, Oriental Chocolat by Coquelicot, Butter Butler, The Master by Butter Butler, GENDY, Milfeuille Maison France, France, Lemon Shop by France, Strawberry Shop by France, Caramel Ghost House, The Taylor, Neko Chef, Cocoris, Dore, Fioratte, Drolly, The Dross, Bani, Ufi, Soltra, Banista, Shushu, Miri Miri
FACT BOX
- Source: PR TIMES
- Category: New Product