LIN Co., Ltd., operating the kimono rental specialty store 'Rental Isho My Select,' is sequentially rolling out new arrivals of Shichi-Go-San costumes for the autumn 2026 season.

This time, we introduce 21 new Shichi-Go-San kimonos for 7-year-old girls.

We have prepared kimonos in various atmospheres, from gentle shades of light blue, pink, and white, to the festive red typical of Shichi-Go-San, dignified navy and black, and calm burgundy.

At age 7, children have grown further from their 3-year-old Shichi-Go-San and show a slightly more big-sister-like expression. This lineup allows families to choose a kimono that matches the child's 'current self' and the family's preferences, with a gorgeous look that includes an obi belt.

Sequential rollout of new costumes for autumn 2026 Shichi-Go-San

Shichi-Go-San is a traditional Japanese event where families pray for the healthy growth of their children and celebrate this milestone.

My Select is sequentially introducing new costumes for the autumn 2026 Shichi-Go-San season, tailored to the ages of both girls and boys.

Under the theme 'Shichi-Go-San attire for the whole family,' we will present new products in series, including for 3-year-old girls, 7-year-old girls, 3-year-old boys, 5-year-old boys, and visiting kimonos for mothers accompanying the children.

Today, we focus on Shichi-Go-San kimonos for 7-year-old girls.

21 new kimonos to adorn the 7-year-old Shichi-Go-San

The new lineup includes a total of 21 kimonos, from rental numbers 'msg7_0481' to 'msg7_0501'.

Unlike the 3-year-old style with a haori coat, the 7-year-old Shichi-Go-San centers on a kimono with an obi belt.

By coordinating the obi and obijime cord, you can enjoy the splendor not only of the kimono's pattern but of the entire outfit, a unique feature of age 7.

These 21 kimonos range from cute to mature, avoiding a single style.

Gentle and vibrant with light blue and pink

What catches the eye in this lineup are the bright, soft colors incorporating light blue, pink, and white.

For example, 'msg7_0481' is a vibrant design based on light blue with pink and purple accents.

msg7_0481

'msg7_0484' and 'msg7_0485' feature a light blue base with gentle-toned flowers, creating a fresh and elegant impression.

msg7_0484

msg7_0485

'msg7_0487' and 'msg7_0488' combine pale pink, purple, and yellow, offering a soft yet festive feel appropriate for a 7-year-old.

msg7_0487

msg7_0488

This lineup is easy for families who want bright colors but not too vivid.

Festive kimono styles with red and white

For those who want a celebratory look, kimonos with striking red and white are also available.

'msg7_0482' features large flowers on a vivid red background, a standout piece for a special day.

msg7_0482

'msg7_0486' is a vibrant design with bold red and pink flowers on a white base.

msg7_0486

'msg7_0494' and 'msg7_0495' offer impressive patterns using the contrast of red and white, while 'msg7_0496' provides a bright look with red accents on white.

msg7_0494

msg7_0495

msg7_0496

Even with the same red or white, the impression changes greatly depending on the base color, pattern, and obi combination.

A slightly more grown-up Shichi-Go-San with black, navy, and burgundy

By age 7, many children suit not only cute styles but also slightly more mature colors and designs.

'msg7_0483' is a striking outfit with a black base and large floral patterns.

msg7_0483

'msg7_0489' combines deep navy with white and blue flowers, offering a clean and festive feel.

msg7_0489

'msg7_0492' features a deep burgundy base with red flowers, creating a calm atmosphere different from the typical cute Shichi-Go-San.

msg7_0492

A feature of this lineup is the ability to choose colors that 'only a 7-year-old can wear.'

Designs beyond floral patterns for individuality

While floral patterns are common for girls' Shichi-Go-San kimonos, the new arrivals also include impressive designs that let you enjoy the patterns themselves.

The lineup continuing from 'msg7_0494' includes kimonos with large motifs and bold compositions that catch the eye and make for memorable photos.

To meet various needs, we have expanded the range of colors and patterns, catering to families who value traditional atmosphere, those who want a slightly different kimono, those who prioritize their daughter's favorite color, and those who care about the photo impression.

msg7_0497

msg7_0498

msg7_0499

msg7_0501

Valuing the child's own preference at age 7

At age 7, children often have clearer preferences than at age 3.

'I want light blue,' 'I want to wear grown-up black,' 'I still like red,' 'This flower kimono is cute.'

With online rental, families can compare photos at home and discuss leisurely.

For 7-year-old Shichi-Go-San, the time spent choosing the costume itself can be a moment to feel the child's growth.

From the 3-year-old haori to the 7-year-old obi style: growth reflected in Shichi-Go-San attire

Both ages celebrate a girl's growth, but the kimono style differs greatly.

At age 3, the focus is on an adorable look with a haori coat over the kimono, unique to early childhood.

At age 7, the style shifts to a more festive look with an obi, combining kimono, obi, and accessories.

For families who experienced the 3-year-old Shichi-Go-San, comparing old photos with the 7-year-old kimono style offers a chance to reflect on the child's growth over the years.

From the 'cute 3-year-old' to the 'slightly grown-up 7-year-old.'

We hope families will cherish the growth reflected in the kimono style as a precious memory.

Sequential introduction of 2026 Shichi-Go-San new series

My Select will sequentially introduce new costumes for the autumn 2026 Shichi-Go-San, not only for 7-year-old girls.

The series includes:

- 3-year-old girls: Adorable Shichi-Go-San style with haori - 7-year-old girls: Festive and big-sister-like kimono style with obi - 3-year-old boys: Shichi-Go-San style unique to little boys - 5-year-old boys: Growth milestone with haori and hakama - Visiting kimonos: Attire for mothers accompanying the child

We deliver new products tailored to each age and role.

Shichi-Go-San is an important day not only for the child but for the whole family.

At My Select, we hope families enjoy choosing Shichi-Go-San attire together.

FACT BOX

  • Source: PR TIMES
  • Category: New Product