Fun Standard Brands Win for Second Consecutive Month: PYKES PEAK Selected for Rakuten's 'Shop of the Month' August 2026 'Daily Goods & Handicrafts' Category Award

Fun Standard Inc. (RKB Mainichi Holdings Group, headquartered in Onojo City, Fukuoka Prefecture, represented by Ryosuke Ohya and Hiroki Sasamori) is pleased to announce that its outdoor brand PYKES PEAK has been selected for the 'Daily Goods & Handicrafts' category award in Rakuten's 'Shop of the Month' for August 2026.

The award was given to the official Rakuten shop 'PYKES PEAK Direct'.

In the same category, our lifestyle brand 'BELLEMOND' won the award in July 2026.

With this award, Fun Standard brands have now won for two consecutive months.

▼PYKES PEAK Direct (Rakuten) https://www.rakuten.co.jp/pykespeak/

'Monthly MVP' selected by customer reviews from over 50,000 stores

'Shop of the Month' is a monthly MVP selected based on customer reviews from over 50,000 stores on Rakuten.

In the 'Daily Goods & Handicrafts' category for August 2026, 'PYKES PEAK Direct' was selected as one of the winning stores.

▼List of winning stores for August 2026 (Rakuten) https://event.rakuten.co.jp/somshop/2026/0924/index.html

July: BELLEMOND, August: PYKES PEAK. Consecutive wins in the same category

Fun Standard operates multiple brands, including the outdoor lifestyle brand 'PYKES PEAK' and the smartphone accessory brand 'BELLEMOND'.

In July 2026, 'BELLEMOND Official' won in the same 'Daily Goods & Handicrafts' category.

This means two different brands were selected in the same category for two consecutive months.

We believe this consecutive win is the result of many customers recognizing our accumulated efforts.

From camping gear to disaster prevention goods: Why an 'outdoor brand' was selected in the daily goods category

PYKES PEAK started as an outdoor brand.

Now, in addition to outdoor, sports, and fitness, we offer products for various aspects of daily life, including the disaster prevention series 'SONAERU' and daily necessities.

We attribute this award to the support of everyone who chooses PYKES PEAK products.

We are truly delighted to receive this honor and would like to express our heartfelt gratitude to all PYKES PEAK users.

We will continue to listen to customer feedback and deliver products that inspire moments of 'let's try it' in everyday life, one by one.

PYKES PEAK LET'S START TOGETHER Live the moment, Enjoy your life.

What we want to deliver is not things. It's moments that move your heart. The excitement you feel for the first time. The joy of getting better. The new scenery that unfolds beyond. Come on, let's start together. With PYKES PEAK, now and always.

PYKES PEAK is a brand with the concept 'LET'S START TOGETHER,' offering a wide range of items that enrich your lifestyle, from outdoor, sports, and fitness to disaster prevention goods and daily necessities.

Official site: https://pykespeak.jp/ Amazon: https://amzn.to/4gpuvLm Rakuten: https://www.rakuten.co.jp/pykespeak/ Yahoo!: https://bit.ly/3GiLuBR

Fun Standard Inc. With the vision of 'Changing the world with excitement,' we deliver products and services that create excitement in daily life and enrich lives worldwide.

Focusing on D2C (internet mail-order business), we deliver our own planned products, such as the outdoor lifestyle brand 'PYKES PEAK' and the smartphone accessory brand 'BELLEMOND,' to customers in Japan and abroad.

As our company name suggests, 'Fun' (enjoyment/fans) and 'Standard' (creating new standards), we aim to create new standards for society and work styles that are not bound by existing concepts, together with all employees.

Company name: Fun Standard Inc. (RKB Mainichi Holdings Group) Location: 16-6 Shidai, Onojo City, Fukuoka Prefecture, Paseo Minamigaoka 1001 Representatives: President & Representative Director Ryosuke Ohya, Hiroki Sasamori Business: D2C business, domestic EC business, overseas EC business (including 10 Amazon marketplaces worldwide), B2B business, design, PR, etc. URL: https://www.funstandard.jp/

[Contact for this matter] ・For media representatives Department: Public Relations Inquiry form: https://www.funstandard.jp/contact-media